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About Service
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InflueScope is the first comprehensive Greek digital influencer marketing platform, connecting Brands, Agencies, Content Creators, and influencers within a unified, modern environment for collaboration, evaluation, and campaign management, leveraging advanced Artificial Intelligence (AI) models and data-driven methodologies.
Designed with the needs of the modern market in mind, the platform enables businesses to
identify and collaborate directly with the most suitable influencers for the products or
services they wish to promote.
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InflueScope operates as a central digital hub where:
- Influencers present detailed performance data, audience demographics, and metrics.
- Brands search, evaluate, and select the most appropriate partners for their campaigns.
- Campaigns are organized and executed end-to-end, from the initial brief to final evaluation.
InflueScope
Through advanced algorithms and in-house AI models, the platform provides:
- Accurate brand–influencer matching.
- Automated campaign management.
- Real-time data analysis and reporting,
- Secure payment management within a unified environment.
InflueScope’s architecture is based on a data-driven and customer-centric approach, aiming to:
- Enhance the efficiency of marketing activities.
- Optimize ROI.
- Foster long-term collaborations between brands and creators.
The project contributes to the evolution of the influencer marketing ecosystem in Greece and lays the foundation for international expansion through scalable technologicalinfrastructure.
Funding & Implementation Framework
The project was implemented under the program “Development of Digital Products andServices” of the National Recovery and Resilience Plan “Greece 2.0”, funded by the European Union – NextGenerationEU.
Project Budget: €1,500,674.00
Official Portal: digitalsme.gov.gr
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